Why a startup blogger should be wary of the “like” button


As someone who is still writing his way out of blogging purgatory, I find that the most valuable asset for a blogger is community interaction. I started this “medium” less than 9 months ago and only recently (4 months or so) did I begin to blog regularly. Note, for me, regular blogging is an average of a post every 3 days. This is nowhere close to “power-bloggers” who churn-out 2 to 3 articles per day.

Whenever I scour through up-start blogs, I see a worrying trend. For instance, a post could garner fifteen likes and no comments. An outsider who looks at these amount of likes will conclude that the blog is doing relatively well for its nascent status but this is far from the truth. Most visitors do not read articles in-depth, instead, they click on the “like” button to show support – something akin to the Facebook like button.

Still sounds good? Now, here is the catch to the “like” situation. If you own a WordPress.com account, your articles more or less will be on the site’s reader. Viewers of the site’s reader have the ability to “like” your posts without actually visiting your site. Let that sink in. It means, you may get some approvals by way of “likes”, but not the desired end-product, which is user-traffic on your blog.

Don’t blame WordPress on this, they are also in the business of providing a user-friendly product that allows a viewer the ability to perform a wide range of activities (read, like, comment, re-blog etc.) from the WordPress portal.

This presents the toughest challenge to any blogger – writing an article that can impress the visitor enough to actually land on your blog to be an active participant. From my little research, writing an article that spurs interaction is an art-form, one that is developed with practice – one which I am hoping to acquire.

Once that is acquired, every other thing will fall in place.

What do you thing is an ideal interaction scenario for a blogger?


7 thoughts on “Why a startup blogger should be wary of the “like” button

  1. I think the like button shows “interest,” but it is up to the blogger to pull someone from their shell. That comes with practice, skill, and well worded posts I suppose. I am still learning myself… even though some might color me a powerblogger. 😉
    I consider myself just another blogger though. I wish you the best with blogging the rest of this year!

  2. This is very interesting. I’m still navigating my way around this whole ‘blogging’ thing, but I definitely don’t press ‘Like’ unless I’ve actually read and liked someone’s post – that’s just how I thought it worked! So thanks for the insight, and also for the like 😉 x

  3. I hit the like button when I’ve read through a whole article, as I did this one. Actually liking something is discretionary, but if I took the time to read the post start to finish, that means it held my interest, so I hit that like to give the author some feedback. And if they really make me think, I’ll add a comment, too.

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